B Atherton

I grew up & live in Croydon and was one of Turf’s cofounding team assembled by Alice Cretney in 2013.

Initially I led on marketing at Turf, moving into overseeing Turf’s overall development strategy and then CoDirectorship in 2021.

Over Turf’s history I’ve done a bit of everything; I created a lot of Turf’s design work, print work & visual identity (except for our iconic logo which is by Bethany Baker), have managed & produced items for the shop, managed Turf’s studios & spaces. I also designed & made this website (so please tell me if anything’s broken…)

Things I’m interested in:

• Accidents & serendipity, the sublime vs the banal
• Using humour to process trauma & poke at difficult things
• Hyperlocalism & degrowth
• Privatisation, homogenisation
• Sincerity (or lack thereof) & the effects of positivity culture
• Medical experience (I have Niemann Pick B, so have spent a lot of my life in hospitals whilst trying to resist disability defining my identity)
• Problem solving, solution finding, optimizing, using data as armour (tools turned against their masters)
• Unpicking a world structurally prone to either oversimplification or overcomplication