B Atherton

Turf Team: Co-founder, Codirector

I grew up & live in Croydon and was one of Turf’s cofounding team assembled by Alice Cretney in 2013.

Initially I led on marketing at Turf, moving into development and then CoDirectorship.

I’ve created a lot of Turf’s design work & visual identity (except our iconic logo which is by Bethany Baker), manage & produce items for the shop, and designed & made this website.



Things I’m interested in:

  • accident & serendipity
  • humour processing trauma
  • sublime vs banal
  • hyperlocalism & degrowth
  • privatisation, homogenisation
  • sincerity (or lack thereof)
  • transhumanism
  • medical experience (I have Niemann Pick B, so have spent a lot of my life in hospitals whilst trying to resist disability-as-identity)
  • positivity culture (anti)
  • data as armour (tools turned against their masters)
  • problem solving, solution finding, optimizing
  • unpicking a world structurally prone to either oversimplification or overcomplication


B Atherton @ Turf:


Artist-Designed Patch: Alice Channer


Limited Edition Print: ‘Heavy Metals’, Alice Channer


Artist-Designed Patch: ‘Silence is so accurate’, Agnes Calf