B Atherton

I grew up & live in Croydon and was one of Turf’s cofounding team assembled by Alice Cretney in 2013.

Initially I led on marketing at Turf, moving into development and then CoDirectorship.

I’ve created a lot of Turf’s design work & visual identity (except our iconic logo which is by Bethany Baker), manage & produce items for the shop, and designed & made this website.

Things I’m interested in:

• accident & serendipity
• humour processing trauma
• sublime vs banal
• hyperlocalism & degrowth
• privatisation, homogenisation
• sincerity (or lack thereof)
• transhumanism
• medical experience (I have Niemann Pick B, so have spent a lot of my life in hospitals whilst trying to resist disability-as-identity)
• positivity culture (anti)
• data as armour (tools turned against their masters)
• problem solving, solution finding, optimizing
• unpicking a world structurally prone to either oversimplification or overcomplication