Exhibition open 10th – 30th July
Marketing and Networking are often thought to be dirty practises within certain areas of the arts. With many believing commercial success is akin to selling out and a lack of conceptual rigour, in that an artists practise having been compromised due to being solely focused on monetary gain or fame. The romantic notion of the poor artist slaving away in the garret is still applicable today, poverty and struggle equating to realness and sincerity.
Taking the conceptual bearing of the business card as an art object, and that artists marketing themselves is an necessary almost performatory element of their practises, ‘Business As Usual’ will consider the role and significance of artists networking. The exhibition will also ask how much importance dealers, collectors, curators and gallerists play in determining success, or whether artists themselves are solely or collectively responsible for carving out their own futures. In an age where curators now procure artists from social media websites such as Facebook and Twitter, ‘Business As Usual’ also presents an archaic practise in an increasingly digital world.
The exhibition will feature the work of over one hundred artists. This second exhibition in a series of the shows, ‘Business As Usual’ will continue to travel around different galleries across the UK.
Amalie Jakobsen & Hedvig Berglind
Richard J. Butler
Debora Delmar Corp.
Julia Crabtree & William Evans
Sara Nunes Fernandes
Pennicott + Fleming
The Hut Project
Jonny JJ Winter
Gareth Owen Lloyd & Phillip Raiford Johnson
Pil & Galia Kollectiv
Natalia Ibáñez Lario
Chooc Ly Tan
Virginia Lee Montgomery
Raque Ford & Sophy Naess
Gabriel Rosas Alemán
Charlie Godet Thomas
The exhibition has been organised by Perce Jerrom.
A text written by Louise Chignac will accompanies the exhibition
The exhibition will include a programme of educational events, workshops & talks. For more information on these please enquire at the gallery, visit our website or send us an email.
Turf Projects would like to thank Mayor of London & Centrale Shopping Centre Croydon for their kind support.